E-commerce

Zèta recounts her financing experience with Karmen.

"It's interesting for WCR and inventory topics because at certain times, you need to increase production and the banks aren't keeping up. At that point, it's a lifesaver."

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"It's interesting for WCR and inventory topics because at certain times, you need to increase production and the banks aren't keeping up. At that point, it's a lifesaver."

I. Zeta

In 2020, Zèta set itself an ambitious challenge: to radically transform the industry by offering a range of sneakers made exclusively from recycled and vegan materials. Their goal: to guarantee total transparency in their approach. Understanding how your shoes are made, and the conditions under which they are produced, changes everything!

II. A need for cash flow financing

Zèta used Karmen financing to meet its inventory and WCR challenges. Zèta needed funds to finance inventory for its new collection and meet demand, particularly for its B2B orders, which are paid in 30 or 60 days, creating a cash flow crunch for the company. This is why Laure turned to Karmen to preserve her cash flow.

III. Our response

Karmen understood Zèta's cash-flow challenges and proposed financing tailored to its business model, which is subject to seasonality and numerous orders that put a strain on its cash flow. With Karmen's help, Zèta was able to obtain the cash advance it needed to finance the purchase of its inventories and working capital, and to meet demand and bridge the cash flow gaps associated with B2B orders.

By working with Karmen, e-commerce brands such as Zèta can concentrate on their core business without having to worry about cash flow issues, which can be particularly worrying. In less than 48 hours, Karmen is able to release funds to finance your cash flow projects in a fully digitized way, with no collateral requirements and no capital dilution.

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